The World is now a Global Village! The Internet has made the world a smaller place. In the past decade, the Internet has uprooted all the hindrances to communication, trade, exchange of thoughts, and almost everything. Coming to its effect on our country, digital marketing has made its place in the minds and hearts of Indians. As we know that our’s is the fastest developing economy, the best time to learn Digital Marketing, is now! Here’s our list of the best resources to learn the same.
Through these resources, you’ll be able to learn all aspects of this skill, and these are recommended for everyone! May it a high school graduate, a professional businessman, or any individual who is willing to pursue his career in this field. Not all resources in our list are free and they aren’t ranked from 1 to 5. As always we’ll be quoting the prices for all the courses and resources in both Indian and American currency. Without any further due, let’s get started!
Most of you might have heard this name earlier as well. Yes, you’ve guessed it right! Bit Degree is a website that offers various courses revolving around various educational topics. Coming to Digital Marketing, they have a bountiful number of courses. They offer courses for everyone! May it be a beginner or a professional. They also deal with Affiliate Marketing, Email Marketing, etc. They use polished articles and videos to expound various topics. Coming to the pricing, almost all the courses are paid but this doesn’t mean that there are no free resources! They offer many free courses as well and the best part is, that they also award a certificate of completion. A typical Digital Marketing course can cost you as low as 9.99 USD or 750 INR.
Just like Bit Degree, Manipal Pro Learn is yet another completely web-based training platform. The website provides various programs for students from all walks of life. A typical course includes more than 29 hours of reading material. This is for those who would like to take up Digital Marketing as a full-time career. They also provide case studies for better understanding. There is also a call back service for which you can enroll if you wish to know more. They also provide a certificate of completion. A basic course starts at somewhere around 80 USD or 6,000 INR and can go up to 1280 USD or 95,000. Apart from all this, the website also has a Blog section which includes various Q&As as well as testimonials by the alumnus.
As soon as you log on to this website, you’ll understand that this resource is only recommended for those who are willing to make a career out of Digital Marketing. Upgrad, in association with MICA School of Ideas, has introduced a PG Certification in Digital Marketing and Communication. The salient features of this program include a 1:1 student-mentor relationship, more than 10 case studies, and live projects, hands-on experience on more than 20 projects, 15 Live Sessions, and much more. This is a full-time course and therefore includes coaching by industry experts every fortnight. There are also mock interviews conducted by hiring managers now and then. The program covers all topics such as SEO, SEM, etc. The eligibility criteria for this course is simple, a Graduation in any subject will do. The resources from reputed companies such as Facebook Ads, Google Ads, Google Analytics, Hoot Suite, etc. will be used.
The fees for a Basic PG Degree starts at 87,750 INR or somewhere around 1170 USD. There are 4 specializations, namely Branding & Communication, Social Media & Content Marketing, Marketing Analysis, and Marketing Communications. In case you opt for all the four, the total price may go up to 1,27,750 INR or 1,700 USD.
They also have a call back service, so if you’re interested you can enroll for that as well.
*All prices exclude taxes.
Linkedin, as we all know is a website that helps people seek jobs, but did you know that there’s also a ‘Learning’ section that provides more than 16,000 free & paid part-time courses that help individuals develop various skills. There are more than 60 courses on this platform, dedicated to Digital Marketing. The website distinguishes its courses into beginner, intermediate & professional levels. All the courses include exceptional videos and articles. You can also access the course on almost all platforms including Mobiles & Tablets. You’ll also earn a certificate as soon as you complete the course. The certificate can directly be linked to your Linkedin profile as well. A typical course could cost you around 1,150 INR or somewhere around 16 USD. The organization also offers a 30 Day Money-back guarantee and lifetime access to the course.
Udemy can undoubtedly be called everyone’s favorite learning website. This could be because it is light on the pocket or because of the large course library. Udemy offers various courses that revolve around Digital Marketing. A typical course includes 50 hours of on-demand video, over 50 articles, around 5 downloadable resources, and lifetime access. Courses start at 700 INR which is less than 10 USD!
Digital Scholar is yet another resource for those who’re willing to build their career in the field of Digital Marketing. We, therefore, recommend this resource only to those who have experience in this field. Digital Scholar is a training institute in Chennai, India. They offer two major courses which include the 3 Months Flagship course and Online Digital Marketing Course. First things first, the ‘3 Months Flagship Course’ includes subjects such as Social Media Management, Word Press Management & Search Engine Management (SEM). The program will award you with 12 Certificates, Live project experience, and placement assistance as well. They offer two sets of classes, which are conducted on weekends as well as weekdays. You can choose the one which suits you the best.
Coming to the second one, Online Digital Marketing. This program includes over 80 hours of curriculum content. You’ll be offered 3 Industry specializations. Salient features of the program include Monetizing learning, live projects, building your projects live, and much more. This course is aimed at freelancers, students, homeprenures, and entrepreneurs. They also provide you with internships once you complete the course. Specializations that they offer, include Affiliate Marketing, Marketing Analytics, and Copywriting.
We do not have the pricing information as of now, but we’ll surely get back to you on that.
As all of us know, Coursera is yet another prominent website where you can learn almost anything! May it be Arts, Humanities, Business, Data Science, Coding, or anything of that sort! Coursera is a one-stop-shop for all courses. One of the USP of this website is that the financially weak students are provided with free courses. Coming to our topic, the website offers various courses revolving around Digital Marketing for students at all levels. Coursera is known for its high-class Video & Article library. All their courses include various audio-video visuals for better understanding. The website also provides you with a certificate of completion which can be shared on any online platform. Most of the courses are paid but some of them are free as well. But the main drawback is that the knowledge is free but you’ll have to pay for the certificate (even if the course is free) A typical Digital Marketing course starts at 4,500 INR or roughly about 60 USD.
Edx is also an excellent resource to learn this topic. Edx offers over 20 courses and 7 professional programs. There’s no much difference between Coursera and Edx in terms of quality of Education. Both of them offer informative high-quality content. Just like Coursera, knowledge is usually free at Edx but then you’ll have to pay a premium of at least 200 USD or a massive amount of 15,000 INR to acquire the certificate.
Anyone who’s into Digital Marketing would be well versed with Hootsuite, but only a few know that there’s also a Hootsuite Academy that helps individuals take their career to the next level. The academy offers abundant courses and certifications. While most of those are paid, some of those are free as well. Blue Chip companies such as Bell, P&G, and Legg Mason are some of the most avid users of Hootsuite. This is one of our favorite resources as this organization is dedicated to Digital Marketing. Courses include both videos and articles for a better understanding. Courses can be self-paced and start at 299 USD or 22,500 INR. Certifications cost as low as 99 USD or 7500 INR.
SkillShare is another platform where people get to learn various topics and subtopics. The website uses excellent videos and projects under short term courses. Almost 1/3rd of the content is free but you’ll have to pay for the rest. The best part is, this website offers a free 2-month trial. Coming to Digital Marketing, several courses are recommended for students at all levels. Short term courses are one of the USPs of this resource. Once you pay for Skillshare Premium, you’ll have access to thousands of classes! You can also store them offline. SkillShare Premium starts at as low as 2 USD per month or 150 INR. Isn’t that great.
Thank you so much for sticking with us for so long. As always, here’s your free bonus resource!
Google Digital Unlocked is a platform where you can choose a skill, learn it at your own pace, and also get certified! Not all, but a few courses provide you with a certificate of completion. There’s a simple test after every module to ensure better understanding. The best part is, all the courses are completely free, including certification! That’s a steal deal, isn’t it! A certification from Google, free of cost! Just like all the other websites, even this one used videos as a modem of teaching. This course is recommended for all those who’re new to this topic and would like to take up digital marketing as a hobby or a full-time profession.
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